Behind collections : graphic design and promotion for fashion brands

Material type: TextTextPublisher: North Point, Hong Kong : Viction Workshop, © 2015Description: 248 pages : illustrations (chiefly color) ; 25 cmContent type: text, still image Media type: unmediated Carrier type: volumeISBN: 9789881222749Subject(s): Advertising campaigns -- Pictorial works | Fashion -- Pictorial works | Graphic arts | Branding (Marketing) | Fashion merchandisingLOC classification: HF6161.C44 | .B419 2015 Summary: "From graphic identities to visual campaigns, this book introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand?s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers? cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes. Whether it is street fashion or high culture, these works captured the essence of the designers? concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others."
List(s) this item appears in: Fashion Design
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books CIIT College of Arts and Technology
Multimedia Arts Section
Non-fiction HF6161.C44 .B419 2015 (Browse shelf) Available 005472
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"From graphic identities to visual campaigns, this book introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand?s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers? cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes. Whether it is street fashion or high culture, these works captured the essence of the designers? concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others."

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